"You were motivating, stimulating, thought-provoking yet down-to-earth
and practical with your approach to the sales process. Our audience...
both live and out in "television land" think you are great and could
have listened longer. And I guess that's the sign of a successful
program... when they want more!"
-- Barbara Ann Zeiger, President
"We are happy to report that our people were prepared to hit the
ground running, and that we have enjoyed a 7% to 8% increase in
census since the meeting. We are sure that the enthusiasm you generated
and the knowledge you imparted have contributed greatly to this
growth and will continue to benefit us in the future."
-- Frank W. Anastasio, Regional Director of Operations
Atlas Van Lines
"In talking to a number of agency salespeople, I heard comments
such as 'that guy was great,' 'I've got three new ideas to try next
week,' 'if everyone followed Joe's simple formula, we'd all be sales
superstars,' and 'a wonderful session...I learned a lot.'"
-- J. Stephen Mumma, Sr. Vice President, Marketing and Public Relations
Lafayette Pharmaceuticals, Inc.
"We are seeing results from the talk you gave less than a month
"I worked in the field in California yesterday, and the Southwest
Representative who was utilizing the questioning techniques and
gaining more time in front of our customers!
"Numerous people -- who have been to many sales meetings in the
past -- told me that this was the best they ever attended. Your
day-long presentation helped make it the success it was."
-- Lynne E. Hamilton Lang, Vice President Sales & Marketing
Citizens Bank of Kentucky
"We wanted to let you know of all the seminars, training sessions
that we have attended since coming to work here at Citizens Bank,
the Joe Bonura Sales Training session has been by far the best seminar
that we have attended! The information that Joe shared with us was
so "common" and practical that you wondered why other speakers aren't
sharing this same information. One leaves the seminar with the information
thinking "I can do that!" We are eagerly looking forward to the
next two sessions. We just wanted you to know that of all the money
that the bank has spent on training seminars this is by far the
best spent money!"
-- Associates at Nortonville Office: Kevin Whitehair, Mildred Stanley,
Shirley Epley, Ruby Hook, Paula Briles
Bank of Louisville
"Your knowledge, training technique, and enthusiasm have created
a sales environment and new business atmosphere beyond my very high
expectations. Your hands-on approach including going on calls with
the officers, have created an environment within the Commercial
Loan Department that will maximize new business opportunities. In
January alone, we made our first "official" calls and generated
over $20 million of potential new business. Your training technique
and hands-on involvement with the loan officers created the atmosphere
and environment in which this kind of new business potential could
-- Gail W. Pohn, Executive Vice-President
Rocky Mountain News
"Your message provided a great mix of inspiration and method.
"Your 'Be All You Can Be' message was inspirational. Your memory-linking
method locked into our minds, the sales points that emphasize the
value we deliver."
"Most importantly, you showed us how through the effective use
of questions, we can lock those sales points in the minds of our
-- John T. Goetz, Advertising Training and Development Manager
HPS Photo Supplies
"Your method of one-on-one training in the field has given our
salespeople a tangible picture of how the perfect sale can be achieved.
We're now making more calls and we've already made back our investment
from your weeks in the field."
-- William A. Boncosky, President
Cedar Rapids Gazette
"Obviously, one thing that is important when assessing any training
program is what will we get for the investment? Well, I can say
that we have brought in more NEW business to The Gazette to more
than pay for the six-month training program.
"The Blitz selling program was key to us making over 550 NEW business
contacts and generating over $35,000 and counting. We will continue
to incorporate the Blitz selling program into our performanee criteria
every 60 days, since the technique has enthused the staff to make
-- Jandell Herum, Retail Advertising Manager
Anitec Image Corp.
"Yes, you were entertaining; yes, we were impressed with your speaking
skills, but we were most impressed with what you taught and the
way you re-taught many of those seldom used skills that sleep within
-- R. D. Bush, General Sales Manager, Western Zone
Steamboat Pilot Newspaper
"Joe Bonura is the best sales training person I have heard. His
program offers a simple, non-threatening, effective sales method.
He delivers his program with humor and emotion -- you can not take
your eyes or ears off of him. Joe involves every member of the audience.
"Finally, he requires participants to decide and commit to a plan
of action. In this manner, he guarantees that the information he
offers will not collect dust on a shelf. Joe makes me believe I
can conquer the world. And, he shows you, simply, how to do it."
-- Suzanne Antinorro, Publisher