"Weigh In And Win

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Weigh In And Win
by Joe Bonura, CSP

 

WOW, THAT WAS HEAVY

Recently while shopping with my wife at Macy’s, we purchased some drinking glasses, and I volunteered to carry them to the car. When we arrived at the car, I mentioned to her how heavy the box was. I weighed the box on our scale at home, and the glasses weighed a full twenty pounds.

TIME TO BRAG

Suddenly, it dawned on me that I had been personally carrying that extra weight every day for several years. Earlier that week, I celebrated the fact that I lost a little over 22 pounds on the Weight Watchers program. I lost about two pounds a week. Hope you don’t mind if I do a little bragging?

PRACTICE WHAT YOU PREACH

My digital scale was creeping up on me for several years, and when I hit 197 pounds, I decided to fulfill my commitment to never weigh over 200 pounds. My wife had had success with the Weight Watchers program many years ago and has maintained her weight ever since. So, I decided to practice what I preach in my seminars: you can accomplish anything that you want, if you take it one day at a time.

THE POINTS POINT THE WAY

Great habits equal great results. I had to stick to 31 points a day (the WW system). I could earn bonus points each day by exercising. Weight Watchers also allows an additional 35 bonus points per week to splurge a little. I am from New Orleans, a city whose motto is, “We don’t eat to live; we live to eat.“

I SCREAM FOR ICE CREAM

I had to call on all the discipline I could muster to stay to my 31-plus points a day. I walked for thirty minutes every day in order to earn my extra points. Instead of stopping at my favorite ice cream shop on the way home, I often reminded myself that I had a delicious one-point Weight Watchers Giant Fudge Bar in the freezer at home.

TWO AT A TIME

After checking my weight at the end of the first week and excitedly noting that I lost two pounds, I was encouraged to continue the program for another week. I was participating in the on-line program, and I faithfully entered my new weight each Sunday.

DIGITAL KUDOS FOR ME

The computer program gave me digital kudos for every success, and when I hit a milestone, little stars danced on the screen accompanied by upbeat background music. When I was a kid at school, I enjoyed times when the teacher gave me a gold star for special achievements, so this WW program gave me the same feeling of encouragement to continue the weight loss. When I reached my ultimate goal of 175 pounds, I thought the computer was going to start dancing because I sure did.

DID I SAY DISCIPLINE?

So, what does all of this have to do with selling? Everything!

It takes discipline:

  • To be a good sales person

  • To make your points (calls) every day

  • To keep track of your results

  • To keep going even when you fail or stray from your goal

  • To set a sales goal and follow it

  • To try new options (foods) for old routines

  • To make the extra calls (earn extra points)

  • To form new habits and to stay with them

YOU ARE THE STAR

And just as with a weight loss program, you will get a star every week for achieving your mini goals until you reach your overall goals for the year. The only difference in selling versus a weight loss program is that after you reach your sales goal, you set a new goal and work toward that goal until you achieve it.

START TODAY

What are you “weighting” for? Get started today. It takes only a small daily dose of discipline.

 

© 2011 Joe Bonura & Associates, Inc.


To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:

https://www.youtube.com/watch?v=Q9AyPsDMu0I

 

REPRINT info:
Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com


About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.

Click here TO ENGAGE JOE BONURA FOR A TRAINING SEMINAR AT YOUR COMPANY

 

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