"Turning Trash Into Treasure"

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by Joe Bonura , CSP

Feel Like Junk

Have you ever felt like junk? That you will never amount to anything? Recently, I watched a group of young musicians play Mozart on instruments made from garbage.

You heard me right - garbage!

They are known as the Landfill Harmonic Orchestra.

The WOW Factor

The kids live in a village called Cateura, built around a landfill (garbage dump). The village is located on the outskirts of Asuncion, Paraguay.

Using plastic buckets, washtubs, and drainpipes, thanks to trash worker and carpenter Don Cola Gomez, they turn discarded items into musical instruments.

When I read about them, I figured that their playing would sound like scratching fingernails on a chalkboard.

Then I went on YouTube.

My first, second and third reaction to what these kids are doing was WOW! WOW! WOW!

Listen for yourself: https://youtu.be/sJxxdQox7n0

Real Garbage - Real Music

If these young people can turn garbage into musical instruments that can play real music, what is it that keeps others from reaching their true potential?

Many live on the garbage heap of life; they live in a landfill waiting for the bulldozers to cover them with dirt.

In The Trash

True story:

I remember a client loaning me a scrapbook of his advertising campaigns for the previous five years.

He told me to guard it with my life, and I promised that I would, and when I turned it over to my copywriter, I made him swear the same oath.

The next morning when I asked for the book, he could not find it.

He said the last time he saw it was when he left it on top of his trashcan because there was no space on his desk.

To The Dump

I looked out of my eighth floor window and saw a dumpster as large as an 18-wheeler, and I knew that the book was in that dumpster.

I called building maintenance and told them that I would pay whatever it cost to have them take the dumpster to the landfill so that we could sift through it to find the book.

I Found It - I Found It

My entire staff followed the dumpster to the landfill. I thought that we would have all day to go through the trash, but as it turned out, there were four bulldozers waiting impatiently to cover the trash.

We had only thirty minutes to plunge into the garbage to find the book.

We were in luck. Fifteen minutes after we started digging, amidst the sounds of bulldozers revving their engines, we found the book, and it was in great condition.

Find Your Treasure

I tell this story because after reading about the children of Paraguay, I was reminded of what it was like to dig in a pile of filthy garbage.

I was also reminded of how exciting it was to find a treasure in the muck.

No matter what life looks like today, with the right attitude and lots of hard work, you can turn it into an instrument that plays great music.

Make Music Out Of Misery

You have the power to make music out of your misery and failure. You just have to see a musical instrument where others see a paint can.

Watch the linked video and ask yourself what your next concert will sound like?

You have the power to turn whatever garbage you have faced in the past into your own orchestra.

You have the power to play a new tune every day of your life.

The key is to pick up the pieces and get started.

© 2016 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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