"Three Things

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Three Things
by Joe Bonura, CSP


Here I Grow Again

In the morning when you have your first cup of coffee, have a notepad and pen handy to list three things to grow your business, and they will be your goals for the day.

One Is A Powerful Number

Imagine the many ideas you will realize in a year! Even if you achieved only one idea a day, you will be mining the greatest gold mine in the world, or should I say “goal mind?” Every business innovation begins with a thought and is carried through with action.

It Works When You Do

Think of Apple, Microsoft, General Electric, all companies that have built their success on ideas—ideas that were carried to fruition. The key word here is carried. Ideas do not simply happen; someone must carry out the idea in order to make it work.

Dead On Arrival

How many ideas have died on the trash heap of inaction? We all encounter this type of behavior. The solution is a willingness to put the wheels in motion and to follow through. I have been guilty of inaction many times, only to find my idea executed by someone more ambitious and proactive.

Pain Equals Gain

There is no gain without pain. To be successful in life and in business, you must be willing to endure the pain of action—action that is a lot less painful than the pain of inaction. While many of us want instant gratification, most great ideas take time to grow, so we should not abandon the plan before we see the results of our planting.


As a child, I planted carrots, but I did not harvest my carrots because I pulled them out of the ground every day to see if they were carrots yet. Impatience was the culprit. Exercise what I call patient-impatience: Be patient, but do not become complacent.

Set The Date

The next step in the process is the action step. Set a start date for the whole project and enter a start date and an end date for each step in the project. Enter these dates on your calendar. In other words, make an appointment with yourself, and then show up.

From Failure To Success

Expect failures. Thomas Edison succeeded so much because he failed so much. Who can recall the person who quit? If success were easily attained, then everyone would be successful. If everyone could score 72 in a golf game, then par would be 60. Someone with more perseverance will always show up and do it better.

You Know The Answer

So, I ask you, “What are you waiting for?”

© 2010 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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