"The Time Is Now"

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The Time Is Now
by Joe Bonura , CSP


Stop Waiting and Start Doing

Farmers who wait for perfect conditions never plant, and farmers who watch the clouds never harvest. (Ecclesiastes 11:4)

Weather or Not

Today we are having some yard work done in our backyard. When I woke up this morning, I checked the weather report that said there was a 70% chance of rain later today. When I looked out the window, I saw the landscaper's trucks parked in front of my house. The workers were already in the yard beginning the job. When I told the foreman that it was going to rain today, he responded that if he went by the weather report, he would never leave his facility. It is now 12:00 Noon, the work is half done, and I have not seen a drop of rain.

Just Begin

Conditions will never be perfect for whatever it is you are putting off. The secret to real success is to Just Begin. "Beginning is half done" is a cliche that I like to quote and live by. I have noticed throughout my life that my mood always follows my action. An action is the first step you take in order to begin.

Take Five

Whenever I am not in the mood to exercise, I tell myself that I am going to "take five." I tell myself that I will walk on the treadmill for just five minutes, or I will only do five reps of each exercise on my Total Gym. It never fails that after I have walked the first five minutes, I am ready to go for another 25 minutes. After I have completed my five reps, I am ready to go for the next 10 reps.

Lie To You

To be honest, I never really feel like starting to exercise; however, by mentally lying to myself, I am able to get myself going even when I do not feel like going. The same is true for making telephone sales calls. I do not feel like making calls. I have developed another trick to get myself going: I lift the phone and call an existing client to talk about his day or to see if there is anything that I can do for him. It is like a warmup exercise with a friendly respondent on the other line.

Warm Up

Once I make that first call, I get the ball rolling, and I am ready to continue dialing. I have also found that if I just plan to do ten calls in a row after my warm up, the rest of the calls are easy. Give it a try and watch what happens.


Routine also helps to shatter the procrastination ceiling. I have developed a routine every morning with our little dog Maggie. I let her out at the same time every morning, and she has now developed the habit of following my routine. I then clean her dishes and feed her at the same time. She likes the routine, and so do I. Think of the consequences if I did not follow a regular routine with her! I would have to clean up a lot of messes around the house. Just like the Fram air filter commercial warned, "Pay me now, or pay me later."

Rain Or Shine

Before you clock out tonight, make a list of all the things that you will need to do tomorrow. Pick the top three must-do things on your list. Set a time on your calendar to begin each task. Then first thing tomorrow morning, come rain or shine, . . . BEGIN.

© 2015 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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