"The Sum Total"

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by Joe Bonura, CSP


You Are In Control

You are the sum total of the people you know, the experiences you have, and the choices you make. Of the three, you have control over the choices you make. Perhaps you have little control over the first two; however, you have total control over the third: the choices you make.

One Brick at A Time

Today, focus on the choices you will make. When you make a choice, that choice affects your future. Just as one brick at a time builds a house, one choice at a time builds your future. Your life is a mirror of the choices you made in the past. If you do not like the reflection, you are looking at the person responsible for what you see. Stop playing the blame game and take charge of your life immediately by choosing to do so.

To Brush or Not To Brush

Choose not to brush your teeth today, and you will not see many consequences. Fail to brush your teeth tomorrow, and you may begin to lose friends because of halitosis. But, permanently stop brushing your teeth, and you will eventually lose your teeth.


We do not always make right choices because the result of our choices is not readily evident. If you failed to brush your teeth for one day, and you lost a tooth that day, and another tooth every day you did not brush, the results would be obvious, and you would probably start brushing again.

Little Acts Mean a Lot

Because every action we take, or fail to take, has consequences, little acts of neglect add up to mega results over time. Make the right choices every day, and over time, you will reap what you sow.

Out of Business

So, you do not feel like making sales calls today? No problem. You will not see a dramatic impact on your sales results. Stop making calls for 30 days, and you will see a definite drop in sales. Permanently stop making sales calls, and you will be out of business. By then, even dialing 911 will not help.

Instant Gratification

After eating a healthy breakfast, I looked in the mirror and saw no immediate change. Truly, it will take months to see visible changes in my weight and appearance, and that is why most people give up so quickly. Because we live in a world of instant gratification, when we fail to see instant positive outcomes, we lose interest.

Problem Solved

We watch a one-hour TV program, and it goes from problem to problem-solved in sixty minutes. We put food in the microwave, and it is hot and ready to eat in a few seconds. We go on line and answer mail in a fraction of the time that we formerly spent sending mail through the postal system.

Positive or Negative

Pay attention to all the choices you make today. What will happen long-term if you follow through on those choices? What will be the results of those collective choices over a period of time? Will the outcome be positive or negative, success or failure? The outcome is up to you so make the right choice.

© 2013 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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