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The Possible Dream
by Joe Bonura, CSP


The Impossible Is Possible

If I called you on an air-to-ground phone while flying at an altitude of 35,000 feet with an outside temperature of 72 degrees Fahrenheit to tell you that I am flying from Zurich, Switzerland to Atlanta, Georgia in a little over 9 hours, would this surprise you? Probably not.

Lock Him Up

Now, suppose the year is 1911, what would you say if I told you that I was going to take such a trip? You would hear words like, “Impossible. It cannot be done. You must be crazy. Someone should lock him up.”

That Does Compute

Even more intriguing, I might add that I am typing this article on my laptop computer on that exact flight, and I will download it to my home computer as soon as it is complete on Delta's wireless in-flight connection. Now you would really want to lock me up!

The Impossible Dream

Impossible is nothing more than a state of belief or a loser’s excuse for not trying. If you truly believe that something is impossible, then it will be impossible. Because you live in a world where the impossible becomes possible every day, you must open your mind and heart to the unlimited possibilities that surround you every day.

The Silver Dollar

In 1972, I had dinner with a friend, and when the check came, he reached into his pocket to pay the check and pulled out a 1972 Eisenhower silver dollar. A closer look at the coin revealed the head’s side had a profile of the great General and President Dwight David Eisenhower, and the tail’s side was embossed with an American eagle landing on the moon.

Moon Walker

It was in commemoration of Neil Armstrong's historic landing on the moon. I asked him if I could keep the coin as a memento of having started my business in 1972, and he willingly gave it to me. The tail’s side of the coin reminded me that if mankind can go to the moon, the only limitations I have are those that I impose upon myself. I still have that coin today, and I look at it whenever I feel that something is going to be impossible.

You Can Do It Too

What is my point? My message is that if anyone can do something, then you can do it too. You must decide what are your dreams and aspirations, and then proceed aggressively and positively. What is holding you back? Is it money? I have started two very successful businesses without borrowing a dime. Is it lack of knowledge? There are apprenticeships, books, and night courses on any subject you wish. Is it lack of sales skills? The book stores and libraries are full of information on how to market and sell. Is it a time issue? We are all blessed with the same twenty-four-hour day. It is how you use those twenty-four hours that makes the difference.

Excuses Be Gone

Most people have more excuses than good ideas. Stop looking at all of the reasons that you cannot succeed and begin seeking ways to make your ideas materialize.

Everything is impossible until someone does it. That somebody is You.

© 2011 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:


Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone


About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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