"The Fountain Of Youth"

Bonura.com Home

by Joe Bonura, CSP


Happy Birthday

Recently, I celebrated my birthday, and what a great time to reflect on the past and to look to the future. We were in St. Augustine, Florida, the oldest city in America - nothing to do with why we were celebrating my birthday.

Drink the Water

We visited Ponce de Leon's fountain of youth--a good thing to do on one's birthday. Our 30-year-old tour guide laughingly said that she has been drinking the water for 99 years, and it has not seemed to help her. She had a great sense of humor.

Grow Up, Not Old

As we visited the famous site of the fountain of youth, it dawned on me that we all have a fountain of youth to drink from every day: our minds. Our mental attitude toward our age determines whether or not we are growing old or growing up. I would much rather grow up, than grow old.

Never Grow Old

I have known people who died at 20 and were buried at 85. They existed, but they never lived. You have an obligation to God, yourself, and your family to never grow old in your thinking. It is a choice that you can make every day; you can choose to think thoughts of defeat and disease, or you can think thoughts of rejuvenation.

Rejuvenate To Be Great

I love the word rejuvenate. It is going to be the theme of my next year. The dictionary defines it as:

Make young or youthful again;
Give new vigor to;
Restore to an original or new state

Make Young or Youthful Again

I am not talking about a face lift; I am talking about a mind lift. If you take time to think about it, your mind does not age, but it is your thinking that ages. I had the privilege of hearing Dr. Norman Vincent Peale, author of "The Power of Positive Thinking," speak when he was 83 years old. His message to an audience of over 300 people was as fresh as a 38-year-old's.

Hope and Possibility

There he was rejuvenating an audience composed of people half his age with a message of hope and possibility. At 83, he understood that you cannot have change until you see the possibilities and choose to take action. The last time I heard him speak was when he was 93 years old before 2,000 members of the National Speakers Association, and his delivery was still dynamic, challenging, and uplifting.

Give New Vigor

Vigor will determine your intensity or action and the effect you will have in making the mental changes required to be on course. Vigorous effort means that you work up a mental sweat. Force your mind to move in the right direction. Stop waiting for your mind to move you. Move first by right thinking, and the rest of you will follow the lead of your mind.

Freshen Up

I love the synonyms for rejuvenate: freshen, recharge, recreate, refresh, renew, restore, and my favorite, resuscitate. You can resuscitate your life anytime, and you do not need a resuscitating machine to do so. You simply change your focus from negative to positive. Your thoughts will manifest whatever you allow them to focus on. But do not wait until you are on the floor and need to be resuscitated. Start now by focusing on your possibilities, no matter how young or old you are.

Restore To an Original or New State

OK. Now it is up to you. Are you ready to restore your thinking to an original or new state? I love watching young children. They are excited about life and all of the things that make life exciting. Their minds have not yet been tainted by the world around them; they love life and live it to the fullest. What does a new mind-state look like? Observe the children. They will give you an idea of how to live. Indeed, it is time for you to become a juvenile again. Give it a try, and see what happens.

© 2013 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




Seminars | Audio Samples | Articles | Products | Clients |Throw The Rabbit | About Joe | Order | Contact Info | Home