by Joe Bonura, CSP
Whatever It Is
How badly do you want it? Whatever it is, how badly do you want
it? Most of us want something, but if we really wanted it, nothing
could stop us from having it. As I have mentioned before, you Gotta,
Really, Really, Wanna, Wanna if you are going to get what you want.
Radio broadcaster and motivational guru Earl Nightingale told
the story of a woman who had a party in her home. She had a popular
female pianist play for her guests, and when the party was over,
she told the pianist that she would give anything to play like her.
The pianist replied, "I don't want to be rude, but no, you
wouldn't; because if you really wanted to play like me, you would
practice eight hours a day for twenty years."
Are You Willing
Many sales people want to take home a larger paycheck, and the
truth is that most sales people could bring home as much money as
they wanted, if they were willing to do what it takes to earn the
Several years back, I went fishing with my oldest son Joe IV in
Canada. We fished with a guide from 7:00 am in the morning till
5:00 pm in the evening. After dinner, we could then opt to take
the boat ourselves until dark. Naturally, we opted to do so. We
fished obsessively for three days.
Fill In the Blanks
Prior to our trip, son Joe showed me his trophy room where there
was a blank spot on the wall. He had visions of putting a large
Northern Pike in that spot, while I thought that a bit presumptuous,
but I did not comment further. (Best not to put a damper on someone
One More Chance
After three long days of fishing, I figured the space on Joe's
wall was going to remain empty. On our last night in Paradise, Joe
decided to take one more opportunity to get that Pike. Although
we calculated that we made over 3,000 casts during our time there,
we caught many fish, but not the big one Joe was hoping for.
© 2013 Joe Bonura & Associates, Inc.
To see Joe and hear one of his favorite selling tips,
follow this link to a video he created to share with folks who are
interested in making more sales, or finding a job:
Joe Bonura would be pleased for you to reprint the article text
free of charge (non-exclusively), but asks that you include his
name and contact information:
Joe Bonura & Associates, Inc.
407 Landis Lakes Court
Louisville, KY 40245
(502) 553-1746 phone
About Joe Bonura
His background is unique. Joe owned and operated
a highly successful advertising agency for 18 years. During that
time, he found his advertising campaigns were more effective when
he educated his clients in the areas of sales and service. He
conducted training seminars for his clients as added value. Word
spread that Joe was a quality speaker and more and more people
asked him to speak. The demand became so high that he sold the
agency to three of his associates to start his own speaking and
consulting company, Joe Bonura & Associates, Inc.
Joe is past President of the Kentucky Speakers
Association and a Certified Speaking Professional (CSP), a prestigious
designation earned by only 8% of the 3,600 member National Speakers
Association. Joe presently serves on the board of directors of
He is author of the audio learning systems "Three-Dimensional
Selling®" and "Turning Customer Satisfaction Into Customer Excitement®."
He is author of the book Throw the Rabbit—The Ultimate
Approach to Three-Dimensional Selling.
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