by Joe Bonura, CSP
Patience, Guts, And Strength
- As I was watching an ice climber on TV, I was amazed, impressed,
and a little frightened for the climber. Climbing an ice floe
takes patience, guts, and strength.
Now Is The Important Thing
- The climber moved up the side of the ice one pick at a time.
He did not move to the next step until he was totally secure with
where he was, and he did not go back and repeat his last step.
The only thing that was important wasnow.
Live In The Moment
- He could miss the next pick and fall off the face of the mountain.
If he had missed his last pick, he would not be where he was at
the moment. Before he plunged the point of his climbing axe into
the ice above him, the climber had to live in the moment.
Expect The Unexpected
- This present moment is the only one we can be sure of because
the unexpected can happen at any time. As I sit here writing this
month's article, I can hear the sound of jet planes flying over
the hotel, located across from Sea-Tac Airport in Seattle, Washington.
Your Last Moment In Time?
- A friend of mine was staying at a hotel in New Orleans across
from Moisant Field (now Louis Armstrong New Orleans International
Airport). A passenger jet on a training mission crashed into the
hotel, but my friend escaped injury, and he was grateful that
12:50 a.m. on March 30, 1967 was not his last moment in time.
- There is power in the moment. Minister Bob Russell, at Louisville's
Southeast Christian Church, told the story of four US soldiers
who were riding in a jeep when they came under heavy artillery
fire. The road was too narrow to maneuver a turnaround; so all
four soldiers jumped from the jeep, lifted it, and physically
turned it around. Their army buddies back at camp doubted their
feat and challenged them to demonstrate. No matter how much they
tried, without the adrenalin rush, they could not lift the jeep.
There Is Magic In Every Moment
- In the year 2000, I had the privilege of being the convention
chair for the annual convention of the National Speakers Association.
The theme of the convention was "Magic of the Moment."
We opened the meeting with LaDonna Gatlin singing "One Moment
in Time," and we closed the meeting with Willie Jolley singing,
"This is the Moment" from the musical "Dr. Jekyll
and Mr. Hyde."
One Moment—One Decision
- The lyrics of both songs are powerful reminders of our possibilities.
The first begins with "Give me one moment in time."
Think about it: it takes just one moment and one decision to change
your life. You will be using your greatest power, the power to
choose. Start by asking yourself, "If it were impossible
to fail, what ten sales prospects would I call in the next week?"
I tried this in the advertising agency business, and it resulted
in a major international contract with American Airlines.
Reach For The Next Galaxy
- The lyrics of the second song begin, "This is the moment..."
And it is! This is the moment that can change your life if you
reach out and grab the brass ring. The key word is REACH.
You must make an effort, and in that moment, you and your fortunes
can change forever.
- Decide what is worth reaching for in your sales career. Take
your ice axe out of its present pick (comfort zone) and drive
it into the ice above and beyond any space you have ever dared
to go. Happy Climbing!
© 2006 Joe Bonura & Associates, Inc.
To see Joe and hear one of his favorite selling tips,
follow this link to a video he created to share with folks who are
interested in making more sales, or finding a job:
Joe Bonura would be pleased for you to reprint the article text
free of charge (non-exclusively), but asks that you include his
name and contact information:
Joe Bonura & Associates, Inc.
407 Landis Lakes Court
Louisville, KY 40245
(502) 553-1746 phone
About Joe Bonura
His background is unique. Joe owned and operated
a highly successful advertising agency for 18 years. During that
time, he found his advertising campaigns were more effective when
he educated his clients in the areas of sales and service. He
conducted training seminars for his clients as added value. Word
spread that Joe was a quality speaker and more and more people
asked him to speak. The demand became so high that he sold the
agency to three of his associates to start his own speaking and
consulting company, Joe Bonura & Associates, Inc.
Joe is past President of the Kentucky Speakers
Association and a Certified Speaking Professional (CSP), a prestigious
designation earned by only 8% of the 3,600 member National Speakers
Association. Joe presently serves on the board of directors of
He is author of the audio learning systems "Three-Dimensional
Selling®" and "Turning Customer Satisfaction Into Customer Excitement®."
He is author of the book Throw the Rabbit—The Ultimate
Approach to Three-Dimensional Selling.
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