"Now Or Never"

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Now Or Never
by Joe Bonura, CSP


Get Up Or Get Out

Now is the time to either get up or get out. Although the economy is not great, it will give you the opportunity to really practice your selling skills. When times are good, as they have been, we forget how to hunt.

Look Sharp - Be Sharp - Stay Sharp

Use the adversity of the times to sharpen your skills and become the best that you can be. It is time to exercise your greatest power -- the power to choose. You can choose to win, or you can choose to lose.

Focus On Success

Focus your efforts on making calls, and do not allow negative talk, headlines, or news stories to distract you from your task. Make your own economy, and stop concerning yourself with what everyone else is doing.

Stop Worrying And Start Doing

Worrying about the economy will not change a thing, but taking action will change everything. You may surely have to increase your efforts by ten percent at least in order to get the same results that you achieved last year.

Meet Your New Best Friend

What is the alternative? Failure. Who will bail you out of your slump? Only You because You are your own best friend during difficult times.

They Need You

If you have a superior product, the odds are that your customers need you. Assure them that you are there to help them with their problems.

Do Not Let The Headlights Blind You

Do not stand there like a deer in the headlights, frozen in place and paralyzed by fear. Recently, the manager of a huge media organization confided in me that his sales people stopped calling on realtors and auto dealers because they were not investing money in advertising.

The Whole Truth

Maybe they are not investing because no one is asking them to invest. Truthfully, auto dealers and realtors, now more than ever, really need the media representatives to call on them. Since they will always have inventory and overhead, they must be in the selling mode, and that is also true for all businesses.

Bring Them Solutions

We are all looking for solutions to the economic downturn that everyone is experiencing. Not selling or calling on prospects becomes a self-fulfilling prophecy. Customers will not invest in your product if you do not approach them for the sale.

The Thirty-Day Turnaround

Make a commitment for the next thirty days that you will increase your efforts by 10%. That means, if you make five calls a day, now make six. Six calls a day, instead of five, will result in one whole extra day of calls for the week.

Help Them Grow

Look at your prospects and consider how you or your product or service can help them grow their businesses or help save them money. Go to them with fresh, hard-hitting ideas that will impact their businesses in a positive way.

What Is The Alternative?

Your product or service may be just what they need to succeed. Do it for thirty days, without fail, and if it does not work, you can take another path, or you can do it for another thirty days. It sure does beat the alternative.

Get ready, get Set . . . GO!


© 2008 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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