"Nothing To Fear"

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Nothing To Fear
by Joe Bonura


Fear, Fear, And More Fear

Fear is a concern in our lives: fear about the future, fear about taxes, fear about the economy, fear about health issues, and on, and on, and on. Fear is the worst kind of virus. It is like a botox to the spirit; it freezes your emotions and talents, keeping you from taking action.

The Evidence Is In

A great acronym for FEAR is


On the surface, you may feel that statement is nothing more than a platitude, but if you dig deeper, you find that it is a true statement.

Suburban Jungle

When my son Joe was 14 years old, he asked if he and a friend could camp out in the woods behind our home. I figured that they would be fine since we lived in the city and the woods in question were only about three blocks wide. Near midnight, my wife and I heard some shuffling in the kitchen, and I went to investigate and found my son and his friend had just come in from the woods.


They were out of breath, and had some minor scratches on their arms, and they were minus their shoes. When I asked why they were home instead of sleeping in the woods, Joe’s friend said that as they were opening their sleeping bags for the night, they heard a loud roar, Joe yelled cougar, and in the excitement, they dropped everything and ran for home.

Playing Possum

The next morning, I investigated the cougar sighting in the middle of a Louisville, Kentucky residential neighborhood. The flashlights were still there on the ground, and the batteries were dead. Their sleeping bags remained half open, and the campfire had not been lit. Twenty feet from their campsite, I discovered a possum hole. I believe that poor possum must have come out of his hole, saw the intruders, and let out a sharp, piercing sound. They heard it as a roaring cougar, and they ran frantically for the safety of home. The genuine belief that a cougar was in the woods created a physical reaction as if a cougar really was in the woods. Thus, my case for False Evidence Appearing Real.

Come Out Alive

To many people today, the economy is their cougar: They hear it roaring every day in the news. While the facts are mostly true, it is your reaction to the roar that will determine whether or not you come out of the woods unscathed.

State Of Mind

You can transform the roar to a whimper by your reaction to the perceived threat. I have seen lion tamers use nothing more than a chair to control a cage full of wild jungle cats. What you don’t see is that the chair would not protect the lion tamer if the lions detected his fear. The tamer’s calm and confident state of mind controls the pride of wild beasts.

Action Power

Use mind power and action power as your chair to control the perceived beasts in your life. Change your mind set, and you will change your circumstances. You must take positive, aggressive action when you are confronted with the roar of negative circumstances. Do not simply sit in the lion tamer’s chair; aggressively grasp it and wield it to control and eliminate your fears.

You Are In Control

On one side of a sheet of paper, list the cause of your fear, and on the other side, list all the positive actions you can take to resist or negate the fear. Rather than allowing the fear to control you, you will be allowing your thinking to control your fear.

Be A Serve Person

If you are in sales, and you believe that people just are not buying, could it be that you are more interested in selling, than you are in serving? Your customers also experience cougars in their lives. Your job as a sales person (or as a serve person) is to not take their money and run, but to help those customers tame their wild cats. Customers need you now more than ever. Your job is to convince them that you are a solution to their problems, and not just another expense.

Get In The Cage

So do not run away in the middle of the night. It is OK to bed down in the woods. The possum is just playing cougar. If you become proactive, instead of reactive, 95% of the things that you are worried about will never happen. Get in the cage and take control.


© 2010 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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