No Excuse Home

by Joe Bonura, CSP


The Dog Ate My Homework

Excuses, excuses, excuses! The dog ate my homework. The electricity went out, and the alarm did not go off. I was stuck in traffic. If I had more time, I would have made my sales calls today. If it were not for this bad economy…The devil made me do it. (Add your own best excuse here).

Make A Life, Not An Excuse

Stop making excuses, and start making a life. Excuses are a way to excuse yourself for poor performance or no performance because every excuse you make is an opportunity lost. Learn from the example of those who succeed in life when they have every reason to make an excuse, but choose not to. I cried because I had no shoes, and then I saw a veteran run a marathon with prosthetic legs.

Look For A Job

What is holding you back from taking action and putting your excuses behind you? Recently, I conducted a training program on getting a job. One of the participants told me that she enjoyed the information that I shared, and that she would apply it to getting a job as soon as her unemployment compensation ran out. She had three months remaining, and she was enjoying the time off. I wanted to say, “Sure, on the backs of other hard-working Americans.” The unemployment checks were originally meant to keep people going while they looked for a job; it was not intended as an excuse to delay looking for a job.

The Next Sale

She was making excuses instead of looking for work, while the rest of the population worked to pay the taxes for her to stay home. A sales person is out of work every day until they make the next sale. To experience sales success you must constantly be looking for work, or be working the next sale.

Download a copy of my free e-book, "Throw the Rabbit and Get That Job In 30 Days." You can share it with friends who are out of work and don't want to make excuses. See the link below.

The Feel Good Solution

Yes, it is tough out there, but what is the alternative? You can make an excuse as to why you did not make those sales calls, or you can go home every day feeling good about yourself because you made an effort and not an excuse. In a tough economy, you must make more calls than you would in a good economy. I have heard motivational experts encourage their audiences to say, "I will not participate in a bad economy!" That is like being on the sinking Titanic and saying, "I will not participate in the sinking of this ship."

Look For The Life Boat

You will participate, whether you like it or not. The solution is to look for the life boats, while everyone else is running around in a panic. Make the effort, and you will find the lifeboats. Make excuses, and you will go down with the ship.

It Is Not Easy

When people ask me what I do for a living, I reply, "I teach sales people how to enjoy doing what they do not want to do." Making sales calls is not an easy thing to do; however, if that is what you do for a living, you must make those calls. I relate this to wanting to be a professional boxer but not wanting to get hit by your opponent. You love the glory, but want to avoid the pain of the punch.


Well, I get punched multiple times every day. I do not stop hitting back, and if I hit back enough, I will land enough punches to win the fight.

Get Your Nose Bloodied

Stop looking for the easy way out, and start looking for the profitable way in. Get in the fray, get your nose bloodied, feel the pain, and only then will you experience the thrill of victory instead of the agony of defeat.

© 2011 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:


Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone


About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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