IN A RUT
by Joe Bonura, CSP
The Dictionary Tells Me So
The dictionary defines a rut as: A state of being that has become
so routine that it is no longer interesting or challenging.
I believe a better definition is a grave with both ends kicked
out. The second definition has stayed with me since the first time
that I heard it years ago. You are dead and buried, but you don't
know it yet. A rut is continuing to do the same things and expecting
different results -- especially if those things are not working.
Get Out The Shovel
If you are going to succeed in sales, you must dig yourself out
of the hole that you are living in and look for new ways and means
of doing things.
Butterflies Are Free
You may be comfortable in your rut, feeling safe and protected
by the walls on both sides. It is as if you were living in a cocoon.
It is time to break out of your self-inflicted cocoon -- and if
you have to struggle to do so, all the better. I read once that
if you release a butterfly from its cocoon, it will die. It is the
struggle to break out of the cocoon that gives the butterfly the
strength to survive.
Watch For The Exit
Sometimes you are so focused on the interstate that you do not
see the exits. As I was driving along the interstate, the traffic
was heavy, and I spotted a dog walking in the median. My reaction
was to stop to help the dog; he looked hungry and emaciated. He
had passed an exit, and he did not realize it. It broke my heart
to know that he would probably be hit by a car or die of starvation.
Do Not Bite The Hand That Feeds You
I know it was foolish but I pulled over to the side of the road,
and after almost being run over, I reached the median where he was.
Every time I approached the dog, he ran away. He did not know that
I was there to rescue him. I tried to coax him to come to me so
that I could read his collar and call his owners, but the harder
I tried to rescue him, the more he resisted.
Can't See The Forest For The Trees
When you are in a rut, you can't see the exits or the help that
is waiting for you. You are afraid to make a move. The dog on the
interstate missed out on an opportunity to go home. Out of frustration,
I gave up and left him to determine his fate. I sincerely hoped
that he found the exit that would lead him to safety.
The Question Holds The Answer
If you are feeling frustrated and unhappy about your job, you may
have slipped into a rut, and the first step in getting out of a
rut is knowing that you are in one. Ask yourself the following questions:
- When you get up in the morning, are you excited about the coming
- Do you make sales calls with a positive attitude?
- Are you focused on problems, instead of solutions?
- On Monday morning, do you find yourself looking forward to
- When is the last time that you smiled during your sales call?
out my "Smile" video on YouTube.com)
Change Your Job Or Change Your Attitude
If your responses to the above were negative, you are in a rut.
You have some major life changing choices to make. Should you change
your job, or should you change your attitude? In order to get excited
about your job, ask yourself what your life would be without it.
If you say that you would be much happier, then it is time to look
at a new profession. If you say that you would not know what to
do without it, then it is time for a new attitude.
This Is Your Life
Remember, this is not a dress rehearsal; this is the real thing.
This is your life, and how you spend it will be a once-in-a-lifetime
opportunity. If you can have, be, or do anything that you want in
life, and it is impossible to fail, what would it be? The answer
to that question can change your life.
Bloom Where You Are Planted
If you decide to bloom where you are planted, look for new and
unique ways to have more fun in your job. It is time to find a ladder
to climb out of your rut and to move forward. It is all up to YOU.
The Real Ready Teddy
I would like to close this E-Zine with a quote from Teddy Roosevelt
that hung in a frame in my office when I opened my advertising agency
in 1972. I had no money or clients, and this quote kept me going
when times were tough. I still read it on a regular basis:
"It is not the critic who counts;
not the man who points out how the strong man stumbles, or where
the doer of deeds could have done them better.
The credit belongs to the man who is
actually in the arena, whose face is marred by dust and sweat and
blood, who strives valiantly; who errs and comes short again and
again... who knows the great enthusiasm, the great devotion, who
spends himself in a worthy cause, who at the best knows in the end
the triumph of high achievement and who at the worst, if he fails,
at least he fails while daring greatly.
So that his place shall never be with
those cold and timid souls who know neither victory nor defeat."
April 23, 1910)
© 2008 Joe Bonura & Associates, Inc.