by Joe Bonura, CSP
Out With The Trash?
My wife was cleaning our basement seventeen years ago, preparing
for a move to our new home. For some unexplained reason, I decided
to go through a box we were about to send out with the rest of the
New Investment Strategy
Something that appeared to be a stock certificate caught my attention
as I quickly flipped through the musty files. It was a certificate
that I had purchased ten years earlier on a recommendation I received
from a client. He said that if I wanted to keep up with what was
happening with his company, I should buy some stock so that I could
receive regular updates. I purchased 100 shares at $10.00 per share
for a total investment of $1000.
Somehow the stock certificate ended up in a box that was relegated
to the basement storage bin. Now, ten years later I was on the phone
calling my stock broker to unload the measly 100 shares that I owned.
I thought it would be nice to get my investment back. He said that
the company had merged with another more successful company and
that my 100 shares were now worth $80.00 per share, or "Eureka"
a whopping $8000. And to think we were about to throw it all away!
Another Treasure Found
Seventeen years later, we are packing up to move again. I have
over 2,500 books in my personal library, and for many years, I could
not find a copy of one of my favorite books on success, "Wake
Up and Live... A formula for success that works."
The book was missing for over fifteen years, and now hidden behind
some seldom-used travel books was Dorothea Brande's super book on
getting ahead in life. I thought that I had loaned it out, and the
friend forgot to return it.
Out-Of-Print - Still In Style
I went on line to see if I could replace that treasured book, only
to find the out-of-print book listed for $300 on E-bay. That is
a small price to pay since the principles in the book are worth
more than three million dollars.
Words To Live By
As I removed the long lost book from the shelf, it flipped open
to a 3X5 card that I had used as a place marker many years ago.
I had written on the card, "Act as if it is impossible to fail"...
A principle I have followed throughout my business career.
Take Stock In This
I know that, as I read the book again, it will be worth more than
the $8,000 stock certificate, but that is not the point of this
They Do Exist
My point is that there are hidden treasures in the basement of
your brain, though hidden from view, do exist. Most of those treasures
are hidden in the last place you would ever look... Your mind.
Look Behind The Books
When is the last time you went into the basement of your mind (your
mental library) to look behind the books to see the vast opportunities
just waiting for you to discover?
Open Your Mental File Cabinet
I opened my mental file cabinet this morning and found an article
that I am sharing with you in this month's E-Zine. It was just sitting
there on the shelf, waiting for me to write out the words on my
On The Outside Looking In
Stop looking outside of yourself for success. All the answers are
within, not without, and if you do not look within, you may go without.
Do It Now
Is there a customer you have been wanting to call, but you don't
know how to approach the call? Look within.
Is there a business opportunity that you are hesitating to pursue
because you don't know where to begin? Look within.
Is there a book that you want to write, but you just can't find
the words? Look within.
Open Your Eyes
Open the eyes of your mind, and you will be surprised at the hidden
treasures you have, waiting to be unwrapped.
© 2007 Joe Bonura & Associates, Inc.