Go For The Goal
by Joe Bonura, CSP
Or The Pink
I received an e-mail from my son Joe who was excited about his
wife Karen's accomplishments at the recent Mary Kay Convention.
Karen placed 7th out of 140,000 for the Queen's Court of Personal
Sales, and her unit of sales consultants produced $700,000, placing
18th in sales out of approximately 3,000 units.
A Labor Of Love
Karen's ambitions were intense even fourteen years ago when she
was in labor for my first grandchild. The hospital monitor indicated
that it would not be long before I would be a grand- father. She
was in labor, sitting up with the phone to her ear, talking to one
of her Mary Kay team members. After she hung up, I asked her what
she was doing on the phone. She said, 'I'm making my daily Mary
Kay calls.' I responded, 'While you are in labor?' Her next comment
was, 'I want to drive the pink Cadillac.' Well, since then, she
delivered a son, then twin girls, and she has earned the use of
eight company cars - four of them pink Cadillacs!
In September, she is going on an all-expense-paid trip to Hawaii
with my son Joe, compliments of Mary Kay. Karen is where she is
today because she knew where she wanted to go, and she set goals
for her future.
No Goal - No Go
Oh, I hope this is not another lecture on goal setting. Isn't that
just a lot of Pollyanna? People who call it Pollyanna are those
who don't want others to succeed because it would mean that they
also could have accomplished their dreams, but they were too complacent
to make the effort. The moral is that what one accomplishes in life
is primarily a result of setting goals.
It Is Not About The Money
A goal is a reason to get up in the morning and go to work. It
is not about the money - it is about your passions in life. Money
is nothing more than green ink on paper, so it is what money can
do that should motivate you to be successful. And what is success?
The late Earl Nightingale, author and motivational speaker, once
said, 'Success is the progressive realization of a worthy ideal.'
Many schoolteachers, although not big moneymakers, can be deemed
very successful because they progress toward the worthy ideal of
educating tomorrow's future leaders.
This Is Your Life
In most cases, if you do what you love and love what you do, the
money will flow. Many people work simply for a paycheck, not realizing
that their time on earth is not a dress rehearsal; it is their life.
My good friend Lou Heckler says that you should find your WOW factor
and then pursue it. Your WOW factor is something that you are excited
about. Most successful people I know have turned their WOW factor
into a career.
Knock, Knock - Who's There?
I was married at twenty years old, and the only job I could get
at the time was as a bill collector. My only reason for getting
up every day was to go to work and earn my paycheck in order to
support my family.
While driving to work, I heard Earl Nightingale on the radio. He
said that I could have, be, or do anything I wanted if I knew what
it was that I wanted. Up to that point, I had given no thought to
what I wanted beyond a paycheck.
I had unknowingly started to search for my WOW factor, and I found
it in advertising. I loved to read newspaper ads and listen to broadcast
commercials. I had written an ad campaign for Volkswagen just for
the fun of it.
I immediately noted on a piece of paper the words, Bon Advertising
Agency. I was twenty years old at the time, and I decided that by
the time I was thirty years old, I would be president of my own
advertising agency. I was twenty-nine years old when I opened Bon
Advertising Agency. Bon became one of the largest ad agencies in
Kentucky with a major office in Louisiana billing over $14,000,000
by 1985. I sold the company in 1989 to pursue my next goal to become
a professional speaker.
What would have been the results had I listened to the naysayers?
I might have remained where I was, knocking on doors trying to get
people to pay their overdue bills.
Do You Know Where You Are Going?
If you don't know where you are going, how do you ever expect to
get there? When you go on vacation, the first thing you do is select
a destination. Next you figure the best way to get there, and then
you set an action plan. Most people spend more time planning their
vacations than they do planning their lives.
Are you one of those people?
Help Is Here
Here is a process that will lead you to a successful outcome:
1. Make a no-limit list of anything and everything you have always
wanted to have, be or do. (Do not let your critical left brain
get in the way; just keep writing.)
2. Select the top five on your list.
3. Write an action plan for each of the top five goals on your
4. Set a start date and an end date for each action on the list.
If your goal is to go on a special vacation, go to the nearest
travel agent and pick up a brochure. If you want a new car, go to
the dealership and take a test drive. If you want to become an airplane
pilot, go to the airport and take a lesson. (I did this and I became
a private pilot.)
Do not delay after you have set your action plan - take action.
It is that simple. Once you make the list, your subconscious will
take over, and you will be well on your way to achieving your goals!
My daughter-in-law Karen commented that she perhaps had not set
her goals high enough. With that in mind, she will set new goals
even higher, and no doubt, she will achieve them!
What about you?
© 2004 Joe Bonura & Associates, Inc.