"Extra Ordinary You"

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Extra Ordinary You
by Joe Bonura , CSP

You Are Extraordinary

You are extraordinary! I have said it about you, and others have said it about you at some time in your life. The question is: do you believe it? You should! When you look at the complexity that is you, you should be amazed every day. The reality is that all that you are came free at birth. If you had to make a monthly payment on your individual value, you could not afford the payment.

You Are a Complex Creature

A human being is the most complex living creature on earth-mainly because of the brain. Humans can think and create; they can experience emotions and love and caring; and they don't require drugs to enhance these natural God-given abilities.

Familiarity Breeds Disbelief

Familiarity breeds contempt, or in the case of your potential, it breeds disbelief. You wake up with you every morning, and you go to sleep with you every night. You know all of your strengths and weaknesses. You have seen yourself succeed and also fail. So when confronted with a new opportunity, you go back to your bank of knowledge about "You, Inc."

A New Day Is Dawning

You fail to see that every day is a new day, and every opportunity is a new opportunity. You are functioning with an outdated operating system. I just upgraded to Windows 10, and I now have new capabilities that I would not have if I had remained with my old familiar XP system.

Change Your Password

It is time for you to upgrade and change your password. I mentioned in a past article that every day is the first day of the rest of your life. How you view and take advantage of each day will magnify the person you become. Forget past failures and move forward. In selling, when you make 300 calls on the phone, and you get only 50 contacts, and out of the 50 contacts, you get only 2.5 sales, does it mean that you are a failure? Absolutely not! That is simply the selling pattern-how selling works.

Be Willing To Continue

The failure personality stops making calls at 50 calls and blames whatever and whomever for the lack of results. The successful sales person continues to call, and call, and call. The difference between a success and a failure is that the successful person continues to make calls even though he is not getting immediate satisfaction. The sad fact is that we live in a world where people expect success without effort. Many people act like spoiled children and cannot understand why everyone else is driving the big car and living in the big house, and why can't they?

No Pain - No Gain

We all want as little pain as possible so that we can have as much pleasure as possible. Life and the sales process does not work that way. No matter how we try, we cannot fight the irrefutable law of nature: No new input = No new output.

Believe in You

The first step to success is to believe that you are extraordinary, and you can accomplish it - whatever it is. The second step is to take action - to do something because nothing happens until you do something. So stop waiting for someone else to do something; you do it first, and you will be first in your field - you will be extra ordinary.

No Participation Trophies

Pittsburgh Steelers linebacker James Harrison took away his two sons' participation trophies. He feels that trophies must be earned. Rewarding children for just showing up will not prepare them for the real world. My clients do not pay me for just showing up. They pay me for results, and I would not want it any other way.

© 2015 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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