"Chicken Little Revisited"

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Chicken Little Revisited
by Joe Bonura, CSP


Ride the Roller Coaster

The stock market is up, the stock market is down, the stock market is up, the stock market is... enough already! Stop watching the stock market news in order to determine your financial future. If you jump off a roller coaster while it is in motion, you will obviously get hurt.

The Ice Will Melt

The sky is not falling -- you may just be experiencing a hail storm. The ice will melt, and conditions will get back to normal for a while, and then the cycle will start over again. That is life. It is just the way it is. Worry will not change anything except your health, but patience will ensure your future destiny.

Stop Obsessing

Whether you are presently investing in the stock market or not, the normal reaction is to get a queasy feeling in your stomach every time you read the headlines. It is not normal to obsess over the financial condition of the world. You cannot change the world, but you can change how you react by your response to the news.

A Great Lesson

Many years ago, I learned a great lesson about investment. I had a client in New York who advised me to buy some stock in his company so that I could keep abreast of what was happening with his business. I purchased $1,000 in stock so that I could get the annual report and other updates.

Take Stock In The Trash

Ten years after I purchased the stock, I was clearing my basement of junk, trying to decide what to keep and what to discard, when I came across what looked like a stock certificate. It was the certificate that I had purchased ten years ago, and I was about to toss it out with the trash.

Now The Good News

I was not overly optimistic about how much it was worth, so I turned it over to my stock broker. He told me that the company had merged with another company several years ago, and the stock had split several times. Next came the good news: The stock was now worth $8,000. WOW! And to think it almost went into the dumpster!

The Basement Theory

I now call it my basement theory of investing. Buy the stock, put it in your basement for ten years, and then check its value. I know that if I had held that stock on the front burner, I would have sold it for a lot less.

Invest In You Too

And while your money is sitting in your investment account, earning long-term security, make an investment in your efforts to earn more in your sales career. You are then investing in the one sure thing that you know will work, and you will be in control of your own destiny. It will always work, if you do.

Bigger Piece of Smaller Pie

Even in a tough economy, people continue to buy products and services. Perhaps, the pie is not as large as it used to be, but you can still get a larger piece of a smaller pie if you practice the art of professional selling every day.

The Sun Will Come Out

Visit my website (www.bonura.com) to read some of the articles on selling. Wake up the sleeping giant that lurks inside of you. Take action, and it will keep your mind focused on success, instead of the ups and downs of the stock market. Let the stock market take care of itself. Remember what Annie said in the Broadway musical Annie, "The sun will come out tomorrow."


© 2011 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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