Chicken Little Revisited
by Joe Bonura, CSP
Ride the Roller Coaster
The stock market is up, the stock market is down, the stock market
is up, the stock market is... enough already! Stop watching the
stock market news in order to determine your financial future. If
you jump off a roller coaster while it is in motion, you will obviously
The Ice Will Melt
The sky is not falling -- you may just be experiencing a hail
storm. The ice will melt, and conditions will get back to normal
for a while, and then the cycle will start over again. That is life.
It is just the way it is. Worry will not change anything except
your health, but patience will ensure your future destiny.
Whether you are presently investing in the stock market or not,
the normal reaction is to get a queasy feeling in your stomach every
time you read the headlines. It is not normal to obsess over the
financial condition of the world. You cannot change the world, but
you can change how you react by your response to the news.
A Great Lesson
Many years ago, I learned a great lesson about investment. I had
a client in New York who advised me to buy some stock in his company
so that I could keep abreast of what was happening with his business.
I purchased $1,000 in stock so that I could get the annual report
and other updates.
Take Stock In The Trash
Ten years after I purchased the stock, I was clearing my basement
of junk, trying to decide what to keep and what to discard, when
I came across what looked like a stock certificate. It was the certificate
that I had purchased ten years ago, and I was about to toss it out
with the trash.
Now The Good News
I was not overly optimistic about how much it was worth, so I
turned it over to my stock broker. He told me that the company had
merged with another company several years ago, and the stock had
split several times. Next came the good news: The stock was now
worth $8,000. WOW! And to think it almost went into the dumpster!
The Basement Theory
I now call it my basement theory of investing. Buy the stock,
put it in your basement for ten years, and then check its value.
I know that if I had held that stock on the front burner, I would
have sold it for a lot less.
Invest In You Too
And while your money is sitting in your investment account, earning
long-term security, make an investment in your efforts to earn more
in your sales career. You are then investing in the one sure thing
that you know will work, and you will be in control of your own
destiny. It will always work, if you do.
Bigger Piece of Smaller Pie
Even in a tough economy, people continue to buy products and services.
Perhaps, the pie is not as large as it used to be, but you can still
get a larger piece of a smaller pie if you practice the art of professional
selling every day.
The Sun Will Come Out
Visit my website (www.bonura.com) to read some of the articles
on selling. Wake up the sleeping giant that lurks inside of you.
Take action, and it will keep your mind focused on success, instead
of the ups and downs of the stock market. Let the stock market take
care of itself. Remember what Annie said in the Broadway musical
Annie, "The sun will come out tomorrow."
© 2011 Joe Bonura & Associates, Inc.