"A New Start"

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by Joe Bonura, CSP


Good News - Bad News

Several years ago, when times were great and sales were rolling in for my client companies, I opened my presentations with, "I have some good news, and I have some bad news. The good news is that the economy is rocking and sales are really great. The bad news is that the economy is rocking and sales are really great."

The Boom Busted

How can it possibly be bad news that the economy is great? Recently, I was having a cup of coffee with a former home builder, and he related to me that during the building boom, so much business was coming in that he did not pay attention to where it was coming from, and when it slowed to a halt, he eventually went out of business.

You Forget How to Hunt

His story has been repeated many times over the past few years because when times are good, you forget how to hunt. So when times slow down, you are caught like a deer in the headlights, frozen in place, not knowing how to react as the oncoming car runs you down. You have lost your momentum, and you do not know where to pick up the pieces to begin over again.

Do Not Sit On the Curb

OK, so you were not prepared for these tough economic times, and what are you going to do about it? It is never the end of the road until you stop driving, get out of the car, and sit on the curb. Now is the time to reinvent yourself to take a new look at the old you. It is an opportunity to move forward in a new direction to embrace, "The New Normal." Stop looking back and start looking forward. There are new opportunities that you cannot see with tears in your eyes blurring your vision. The past is the past and the future is up to you.

Change Direction

It is time to find a new road map, not simply to change direction on the map you already have. If you have been driving south, maybe it is time to start driving north? You do not have to change your career; you must observe what you are doing from the outside looking in. You may want to consult with some trusted business associates for some new input (no new input equals no new output).

Like A Pig in Mud

A good friend of mine, who was at the top of his field in the insurance sales business, decided that he had "been there- done that" and wanted something else out of life. He had previous experience as a manager of a fast food restaurant. He decided to buy five fast food restaurants and now he is as happy as a pig in mud running his new venture.

It Is Just the Beginning

The end of the road may be the beginning of a whole new journey if you know what road to take. I spent the first 25 years of my working life in the advertising business. Eventually, I owned the second largest advertising agency in Kentucky. In 1989, I decided that I wanted to become a professional speaker to help others achieve successful outcomes in their lives. I sold my company and I have had the opportunity to speak from London to Canada to the Philippines, and every state in the USA. I needed lots of new maps to chart my new course.

Bloom Where You Are Planted

The most important thing is to have a vision and to set a goal. Whether it is to bloom where you are planted or to pursue a whole new life's journey, you will never get there if you do not know where THERE is. But once you know where you are going, you will also know what map to use.

Your No-Limit List

Take the day off. Go to a nearby park or mountaintop. Take a pad and pencil with you to write down an end goal for your life. Then make a list of ways to accomplish your goal. The list must be a no-limit list of what you want and the strategy you will employ to get there. Set a date on when you expect to complete each step. "The New Normal" has opened a new door for you and your success. Make the effort to open the door; you will be pleasantly surprised to find what is waiting for you on the other side.

© 2011 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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