His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. So he conducted training seminars for his clients as added value. Word got around that Joe was a quality speaker and more and more people asked him to speak. The demand became so high, he sold the agency to three of his associates to start his own speaking and consulting company, Bonura Training Systems.

Joe has accomplished many things since then. He is the past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. He is author of the audio learning systems Three Dimensional Selling™ and Turning Customer Satisfaction Into Customer Excitement!™